Problemas
__ is the ratio of benefits to the sacrifice necessary to obtain those benefits. Relationship marketing Price Customer value Cognitive dissonance Customer satisfaction
Roztwór
Carlota
maestro · Tutor durante 5 años
4.7
(219 Votos)
Respuesta
The correct answer is 'Customer value'.
Explicación
## Step 1The problem is asking for the term that represents the ratio of benefits to the sacrifice necessary to obtain those benefits. This is a concept in marketing and business.## Step 2The term that fits this description is "Customer value". Customer value is a measure of the benefits that a customer receives from a product or service, relative to the costs of obtaining those benefits.## Step 3The other options, such as relationship marketing, price, cognitive dissonance, and customer satisfaction, do not fit the description given in the problem. ## Step 4Relationship marketing is a strategy that focuses on building long-term relationships with customers, not the ratio of benefits to costs. ## Step 5Price is the amount of money that a customer has to pay for a product or service, not the ratio of benefits to costs. ## Step 6Cognitive dissonance is a psychological term that refers to the discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas. ## Step 7Customer satisfaction is a measure of how well a company's product or service meets or exceeds the customer's expectations, not the ratio of benefits to costs.