Venus Corp. a high-technology gadget-making company has introduced a gaming console with attractive features. Even though the console is priced modestly and has better features than the existing ones, it has failed as many customers are apprehensive about buying it. In order to create demand, Venus Corp. should: A price the console extremely high. B create its own set of technical standards. C ensure that there are adequate complementary products. D use minimalistic and subtle advertising and marketing strategies. E avoid licensing the format to other companies.

Question

Venus Corp. a high-technology gadget-making company has introduced a gaming console with attractive features. Even though the console is priced modestly and has better features than the existing ones, it has failed as many customers are apprehensive about buying it. In order to create demand, Venus Corp. should: A price the console extremely high. B create its own set of technical standards. C ensure that there are adequate complementary products. D use minimalistic and subtle advertising and marketing strategies. E avoid licensing the format to other companies.

Answer 1

To create demand for the gaming console, Venus Corp. should focus on ensuring that there are adequate complementary products. Therefore, the best option is:C ensure that there are adequate complementary products.Having a strong ecosystem of complementary products, such as games and accessories, can enhance the value of the console and make it more appealing to customers. This strategy can help overcome customer apprehension by demonstrating the console's utility and versatility, thereby increasing its attractiveness in the market.

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