Problemas
The __ is a specific group of consumers toward which a firm directs its marketing efforts. target market demand group package market utility group population sample
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Respuesta
The correct answer is 'A'. The term that refers to a specific group of consumers towards which a firm directs its marketing efforts is the "target market".
Explicación
## Step 1The problem is asking us to identify the term that refers to a specific group of consumers towards which a firm directs its marketing efforts. ## Step 2The term "target market" refers to a specific group of consumers that a company has decided to aim its marketing efforts and its merchandise towards. This group is the primary focus of the company's marketing strategies and campaigns.## Step 3The other options, such as "demand group", "package market", "utility group", and "population sample", do not accurately describe this concept.