1. basic categories in the promotional mix 2 goals of direct marketing 3. roles of advertising, direct marketing 4. roles of public relations 5. types major trade promotions 6. types of major consumer promotions devices 7. __ fundamental concept behind premium marketing a. cultivate a favorable image and brand recognition b. personal selling,advertising,direct marketing, sales promotion, and public relations c. promotional allowances, cooperative advertising. slotting allowances, sales force promotions, and trade shows and conventions d. create awareness of a business's product e. coupons,premium deals, Incentives product samples, sponsorships, promotional tie-ins product placement, loyalty marketing programs, and point-of-purchase displays f. generate sales or leads for sales representatives to pursue g. people will be more motivated to buy a product when they are offered an added-value gift in exchange

Question

1. basic categories in the promotional mix 2 goals of direct marketing 3. roles of advertising, direct marketing 4. roles of public relations 5. types major trade promotions 6. types of major consumer promotions devices 7. __ fundamental concept behind premium marketing a. cultivate a favorable image and brand recognition b. personal selling,advertising,direct marketing, sales promotion, and public relations c. promotional allowances, cooperative advertising. slotting allowances, sales force promotions, and trade shows and conventions d. create awareness of a business's product e. coupons,premium deals, Incentives product samples, sponsorships, promotional tie-ins product placement, loyalty marketing programs, and point-of-purchase displays f. generate sales or leads for sales representatives to pursue g. people will be more motivated to buy a product when they are offered an added-value gift in exchange

Answer 1

1. The basic categories in the promotional mix are personal selling, advertising, direct marketing, sales promotion, and public relations (b).2. The goals of direct marketing are to generate sales or leads for sales representatives to pursue (f).3. The roles of advertising and direct marketing are to create awareness of a business's product (d).4. The roles of public relations are to cultivate a favorable image and brand recognition (a).5. The types of major trade promotions are promotional allowances, cooperative advertising, slotting allowances, sales force promotions, and trade shows and conventions (c).6. The types of major consumer promotions devices are coupons, premium deals, incentives product samples, sponsorships, promotional tie-ins, product placement, loyalty marketing programs, and point-of-purchase displays (e).7. The fundamental concept behind premium marketing is that people will be more motivated to buy a product when they are offered an added-value gift in exchange (g).

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