Problemas
During late summer, Nordstrom department store offers fall and winter clothing at a discounted price for a short period of time. After that time, the price goes up and is not reduced again until the end-of-season clearance.This is an example of prestige pricing promotional pricing price lining multiple-unit pricing
Roztwór
Eduardo
professionell · Tutor durante 6 años
4.3
(398 Votos)
Respuesta
B. Promotional pricing
Explicación
## Step 1The problem presents a scenario where Nordstrom department store offers fall and winter clothing at a discounted price for a short period of time. After that time, the price goes up and is not reduced again until the end-of-season clearance. We are asked to identify the pricing strategy that Nordstrom is using.## Step 2Let's analyze each of the given options:### Prestige pricingThis is a pricing strategy where a company sets a high price to give the product a prestigious image. This doesn't match the scenario described in the problem.### Promotional pricingThis is a pricing strategy where a company offers a product at a lower price for a limited time to stimulate demand and increase sales. This seems to match the scenario described in the problem.### Price liningThis is a pricing strategy where a company sets a fixed price for a product, regardless of the cost of production. This doesn't match the scenario described in the problem.### Multiple-unit pricingThis is a pricing strategy where a company offers a product at a lower price when bought in bulk. This doesn't match the scenario described in the problem.## Step 3Based on the analysis, the pricing strategy that Nordstrom is using is promotional pricing.