Problemas
Alyssa purchases her favorite childhood toy to give her daughter. What type of buying motive did she have? hedonic b rational c patronage d none of the above
Roztwór
Carol
professionell · Tutor durante 6 años
4.4
(284 Votos)
Respuesta
The correct answer is 'A', hedonic.
Explicación
## Step 1The problem is asking us to identify the type of buying motive that Alyssa had when she purchased her favorite childhood toy for her daughter. The options provided are hedonic, rational, patronage, and none of the above.## Step 2Let's define each of these buying motives:- Hedonic buying motive: This is when a consumer purchases a product or service for the pleasure or enjoyment it provides.- Rational buying motive: This is when a consumer purchases a product or service based on its functional or practical benefits.- Patronage buying motive: This is when a consumer purchases a product or service out of loyalty to a particular brand or store.## Step 3In this case, Alyssa is buying a toy that she enjoyed as a child, not necessarily for its functional or practical benefits, nor out of loyalty to a particular brand or store. She is buying it for the pleasure and enjoyment it provides, which aligns with the definition of a hedonic buying motive.