Many businesses use __ to gather, store, and use customer data for marketing. a database marketing b B2C C influence d segmentation

The correct answer is a) database marketing.Database marketing is a method used by businesses to gather, store, and use customer data for marketing purposes. It involves collecting and organizing customer information, such as demographics, purchasing history, and preferences, into a database. This information can then be analyzed and used to create targeted marketing campaigns, personalize customer interactions, and improve overall marketing efforts.Option b) B2C (business-to-consumer) refers to the process of businesses selling directly to consumers, but it does not specifically address the use of customer data for marketing.Option c) influence refers to the ability to affect or change someone's opinions or actions, but it does not directly relate to the use of customer data for marketing.Option d) segmentation refers to the process of dividing a market into smaller groups based on specific characteristics, but it does not specifically address the use of customer data for marketing.Therefore, the correct answer is a) database marketing.