Problemas
3 of 10 If a company decides to focus marketing efforts on people who love mountain climbing, which method of segmentation did they use? Demographics Psychographics Geography Random
Roztwór
Marco
veterano · Tutor durante 10 años
4
(344 Votos)
Respuesta
The company is using Psychographics for market segmentation.
Explicación
## Step 1The problem is about market segmentation, a strategy where a large market is divided into smaller subsets of consumers who have common needs and priorities. The company in the problem is focusing its marketing efforts on people who love mountain climbing. This indicates that the company is using a specific method of segmentation.## Step 2The options provided are Demographics, Psychographics, Geography, and Random. ## Step 3Demographics refers to the statistical data relating to the population and particular groups within it. This doesn't apply here as the company is not focusing on age, gender, income, or other demographic factors.## Step 4Psychographics refers to the study of personality, values, opinions, attitudes, interests, and lifestyles. This seems to fit the company's strategy as they are focusing on people who love mountain climbing, which is an interest.## Step 5Geography refers to the study of places and the relationships between people and their environments. This doesn't apply here as the company focusing on a specific geographic location.## Step 6Random segmentation would mean that the company is not using any specific method of segmentation, which is not the case here.