A sociologist is studying the "Indivisible" opposition to Trump that spread through social media. The research shows that coverage from high profile celebrities and recruitment through catchy hashtags on Facebook and Twitter were critical to the movement's success. Which theoretical perspective shapes this approach to research? resource m mobilization theory contagion theory relative deprivation theory mass society theory

Question

A sociologist is studying the "Indivisible" opposition to Trump that spread through social media. The research shows that coverage from high profile celebrities and recruitment through catchy hashtags on Facebook and Twitter were critical to the movement's success. Which theoretical perspective shapes this approach to research? resource m mobilization theory contagion theory relative deprivation theory mass society theory

Answer 1

The theoretical perspective that shapes this approach to research is resource mobilization theory. Resource mobilization theory focuses on the ability of social movements to acquire resources and mobilize people to support their cause. In this case, the use of high-profile celebrities and catchy hashtags on social media platforms like Facebook and Twitter helped to mobilize support for the "Indivisible" opposition to Trump.

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