Problemas
Which element of a marketing plan provides a synopsis of details to be outlined later in the plan? 0000 Marketing Mix Situation Analysis Delivery Plan Executive Summary/Business Description
Roztwór
Marisol
professionell · Tutor durante 6 años
4.4
(150 Votos)
Respuesta
The correct answer is 'Executive Summary/Business Description'.
Explicación
## Step 1The question asks us to identify the element of a marketing plan that provides a synopsis of details to be outlined later in the plan. The options provided are: Marketing Mix, Situation Analysis, Delivery Plan, and Executive Summary/Business Description.## Step 2The Marketing Mix, Situation Analysis, and Delivery Plan are all important components of a marketing plan, but they do not provide a synopsis of the details to be outlined later in the plan.## Step 3The Marketing Mix refers to the set of actions a company uses to promote its brand or product in the market. This includes the 4Ps: Product, Price, Place, and Promotion.## Step 4The Situation Analysis is a process of gathering and analyzing information about the market, competitors, and other factors that can affect the success of the marketing plan.## Step 5The Delivery Plan outlines how the product or service will be delivered to the customers.## Step 6The Executive Summary/Business Description, on the other hand, provides a brief overview of the marketing plan. It outlines the main points of the plan and provides a synopsis of the details to be outlined later in the plan.