13. In design, there are two types of balance: __ and __ [Design Terms] 14. The visual identity of any company requires __ of its design. [Design Terms]

13. In design, there are two types of balance: symmetrical and asymmetrical. Symmetrical balance, also known as formal balance, occurs when elements are arranged evenly around a central axis, creating a mirror image effect. Asymmetrical balance, also known as informal balance, occurs when elements are not evenly distributed but still achieve a sense of equilibrium through contrast, color, size, or shape.14. The visual identity of any company requires consistency of its design. Consistency in design elements such as color, typography, and layout helps create a cohesive and recognizable brand image. This consistency ensures that the company's visual identity remains strong and memorable across various platforms and marketing materials.