sales associate that the business has grown faster than expected and says that a new computer is needed to handle several expanded business functions. The customer begins looking at a few low-cost computers. However, after interacting with the customer, the associate concludes that a more expensive computer would better meet the needs of the business and allow for future growth. Which is the BEST strategy for the associate to use when providing this recommendation to the customer? Demonstrate that the more expensive computer can perform a larger variety of tasks than the owner's current computer Explain that the more expensive computer can be returned for a full refund if the features do not accommodate the growing business Explain that the features and long term benefits of the more expensive computer will save money and allow for future growth A small business owner explains to a 4 poir Show that the features of the customer's current computer are vastly inferior to those of the more expensive computer

## Step 1<br />The problem presents a scenario where a sales associate is recommending a more expensive computer to a small business owner. The business owner is considering a low-cost computer, but the associate believes that a more expensive one would be better for the business's needs and future growth.<br /><br />## Step 2<br />The sales associate has several strategies to convince the business owner to buy the more expensive computer. These include demonstrating the superior performance of the more expensive computer, explaining the refund policy, highlighting the long-term benefits of the more expensive computer, and showing the inferiority of the current computer.<br /><br />## Step 3<br />The best strategy for the sales associate would be to explain that the features and long-term benefits of the more expensive computer will save money and allow for future growth. This strategy is the most effective because it not only addresses the immediate needs of the business but also considers the future growth of the business.