Price Reading Quiz QUESTION 7 of 10 True or False: When choosing a loss leader,you should choose a product that customers buy often. a) True b) Faloe

The correct answer is:<br /><br />**a) True**<br /><br />### Explanation:<br />A **loss leader** is a pricing strategy where a product is sold at a price below its market cost to attract customers into the store. The goal is to encourage customers to buy other products with higher profit margins while they are shopping for the loss leader item. <br /><br />Choosing a product that customers buy often increases the likelihood of drawing them into the store, making it an effective choice for a loss leader.