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Which step in the hierarchy of communication affects aims to persuade consumers about a brand's advantages and get them to like the brand? Awareness Attitude Attention Knowledge

Problemas

Which step in the hierarchy of communication affects aims to persuade consumers about a brand's advantages and
get them to like the brand?
Awareness
Attitude
Attention
Knowledge

Which step in the hierarchy of communication affects aims to persuade consumers about a brand's advantages and get them to like the brand? Awareness Attitude Attention Knowledge

Solución

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Carlamaestro · Tutor durante 5 años
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The correct answer is **Attitude**.<br /><br />In the hierarchy of communication, the step that aims to persuade consumers about a brand's advantages and get them to like the brand is **Attitude**. This step involves shaping the consumer's perception and feelings towards the brand, which can influence their purchasing decisions and brand loyalty.
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