__ is the ratio of benefits to the sacrifice necessary to obtain those benefits. Relationship marketing Price Customer value Cognitive dissonance Customer satisfaction

## Step 1<br />The problem is asking for the term that represents the ratio of benefits to the sacrifice necessary to obtain those benefits. This is a concept in marketing and business.<br /><br />## Step 2<br />The term that fits this description is "Customer value". Customer value is a measure of the benefits that a customer receives from a product or service, relative to the costs of obtaining those benefits.<br /><br />## Step 3<br />The other options, such as relationship marketing, price, cognitive dissonance, and customer satisfaction, do not fit the description given in the problem. <br /><br />## Step 4<br />Relationship marketing is a strategy that focuses on building long-term relationships with customers, not the ratio of benefits to costs. <br /><br />## Step 5<br />Price is the amount of money that a customer has to pay for a product or service, not the ratio of benefits to costs. <br /><br />## Step 6<br />Cognitive dissonance is a psychological term that refers to the discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas. <br /><br />## Step 7<br />Customer satisfaction is a measure of how well a company's product or service meets or exceeds the customer's expectations, not the ratio of benefits to costs.