In which stage should one develop a value hypothesis? Idea Traction Launch Prototype Growth

The correct answer is: Idea.<br /><br />Developing a value hypothesis is crucial during the Idea stage of the product development process. This stage involves identifying and exploring potential solutions to a problem or need in the market. By developing a value hypothesis, you can determine the value proposition of your product or service and understand how it will solve the problem or meet the need of your target audience. This helps in refining your idea and ensuring that it aligns with the market demand before moving on to the next stages of product development.