__ is a strategy that focuses on forging long-term partnerships with customers. Relationship marketing Mass customization Transactiona I marketing Exchange targeting Niche marketing

The correct answer is: Relationship marketing.<br /><br />Relationship marketing is a strategy that focuses on forging long-term partnerships with customers. It emphasizes building strong, lasting relationships with customers rather than just focusing on individual transactions. The goal of relationship marketing is to create a loyal customer base that will continue to do business with the company over time, leading to increased customer satisfaction, retention, and profitability.