What does fulfillment mean? Making sure customers are satisfied with their purchases Pulling stock items for customers who bought them online and will pick them up. Customizing products in store Ordering products from distribution centers. 4 points

## Step 1<br />The term "fulfillment" in a business context generally refers to the process of ensuring that a customer's order is completed successfully. This involves several steps, including receiving the order, picking and packing the items, and delivering them to the customer.<br /><br />## Step 2<br />In the given options, the first option, "Making sure customers are satisfied with their purchases", aligns with the definition of fulfillment. This is because it involves ensuring that the customer's order is completed successfully and that they are satisfied with their purchase.<br /><br />## Step 3<br />The other options, such as "Pulling stock items for customers who bought them online and will pick them up", "Customizing products in store", and "Ordering products from distribution centers", are all part of the fulfillment process, but they do not define it in its entirety.