Question 1-12 Which of the following are key elements of the marketing mix? Product, price, place (distribution)promotion Place, time, brand, research. Features, benefits, and price. None of the above.

The correct answer is: Product, price, place (distribution), promotion.<br /><br />The marketing mix, also known as the 4Ps, consists of four key elements: product, price, place (distribution), and promotion. These elements are essential in developing a successful marketing strategy and effectively reaching target customers.<br /><br />1. Product: This refers to the goods or services offered by a company to meet the needs and wants of its customers. It includes the product's features, design, quality, and branding.<br /><br />2. Price: This refers to the amount of money customers must pay to acquire the product. It involves pricing strategies, discounts, and payment terms.<br /><br />3. Place (distribution): This refers to the channels through which the product is distributed and made available to customers. It includes decisions about distribution channels, locations, and logistics.<br /><br />4. Promotion: This refers to the activities and tactics used to communicate the product's value and persuade customers to make a purchase. It includes advertising, sales promotions, public relations, and personal selling.<br /><br />The other options provided are not accurate representations of the key elements of the marketing mix.