You own a small business and your company had 5,000 new customers last year. Based on the following costs, what was your customer acquisition cost? Marketing costs= 30,000 Sales costs= 10,000 Salaries= 60,000 A. 6 B. 8 C. 12 20

To calculate the customer acquisition cost (CAC), we need to add up all the costs associated with acquiring new customers and divide it by the number of new customers.<br /><br />Given information:<br />- Marketing costs = $30,000<br />- Sales costs = $10,000<br />- Salaries = $60,000<br />- Number of new customers = 5,000<br /><br />Step 1: Calculate the total cost of acquiring new customers.<br />Total cost = Marketing costs + Sales costs + Salaries<br />Total cost = $30,000 + $10,000 + $60,000 = $100,000<br /><br />Step 2: Calculate the customer acquisition cost (CAC).<br />CAC = Total cost / Number of new customers<br />CAC = $100,000 / 5,000 = $20<br /><br />Therefore, the correct answer is D. $20.