Problemas

Classify each distribution characteristic as a characteristic of a direct, indirect, or hybrid distribution channel 0000 Retollers sell a manufacturer's product Wholesalers sell a manufacturer's product Direct Indirect Hybrid square Businesses have complete control over distribution and square Customers buy products from A product is sold from a company website and delivere by a different company
Solución
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Elenaélite · Tutor durante 8 años
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To classify each distribution characteristic as a characteristic of a direct, indirect, or hybrid distribution channel, we need to understand the definitions of each type of distribution channel:<br /><br />1. Direct Distribution Channel: In this channel, the manufacturer sells the product directly to the consumer without any intermediaries. The manufacturer has complete control over the distribution process.<br /><br />2. Indirect Distribution Channel: In this channel, the manufacturer sells the product to intermediaries such as wholesalers or retailers, who then sell the product to the final consumer. The manufacturer does not have complete control over the distribution process.<br /><br />3. Hybrid Distribution Channel: In this channel, the manufacturer uses a combination of direct and indirect distribution methods. For example, the manufacturer may sell some products directly to consumers through their website while also using intermediaries to distribute other products.<br /><br />Now let's classify each distribution characteristic:<br /><br />1. Retailers sell a manufacturer's product: This is an example of an indirect distribution channel because the manufacturer is selling the product through intermediaries (retailers).<br /><br />2. Wholesalers sell a manufacturer's product: This is also an example of an indirect distribution channel because the manufacturer is selling the product through intermediaries (wholesalers).<br /><br />3. Businesses have complete control over distribution: This is a characteristic of a direct distribution channel because the manufacturer has complete control over the distribution process.<br /><br />4. Customers buy products from a company website and delivered by a different company: This is an example of a hybrid distribution channel because the manufacturer is using both direct (selling through their website) and indirect (using a different company for delivery) methods.<br /><br />Final Answer:<br />- Retailers sell a manufacturer's product: Indirect<br />- Wholesalers sell a manufacturer's product: Indirect<br />- Businesses have complete control over distribution: Direct<br />- Customers buy products from a company website and delivered by a different company: Hybrid
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