Which of the following is the term for an honest concern, hesitation or reason for not making a purchase? Excuse Question Complaint Objection

The correct answer is Objection.<br /><br />An objection is a term used to describe an honest concern, hesitation, or reason for not making a purchase. In sales, when a potential customer expresses an objection, it means they have a reason or concern that is preventing them from making a purchase. The salesperson's role is to address the objection and provide a solution or overcome the concern to move the customer towards making a purchase.