The __ is a specific group of consumers toward which a firm directs its marketing efforts. target market demand group package market utility group population sample

## Step 1<br />The problem is asking us to identify the term that refers to a specific group of consumers towards which a firm directs its marketing efforts. <br /><br />## Step 2<br />The term "target market" refers to a specific group of consumers that a company has decided to aim its marketing efforts and its merchandise towards. This group is the primary focus of the company's marketing strategies and campaigns.<br /><br />## Step 3<br />The other options, such as "demand group", "package market", "utility group", and "population sample", do not accurately describe this concept.