For which two reasons should a small toy company select a fulfillment center for product distribution instead of using a direct distribution channel? (Choose 2.) Note: You will receive partial credit for each correct answer. A To survey customer buying habits B. To personalize all aspects of the sale. C To ship goods to customers at a lower cost D To have better product inventory management.

## Step 1<br />The problem is asking us to identify the two main reasons why a small toy company might choose to use a fulfillment center for product distribution instead of a direct distribution channel. <br /><br />## Step 2<br />Let's analyze each option:<br /><br />### A. To survey customer buying habits<br />While a fulfillment center can provide data on customer buying habits, this is not its primary function. This is more related to market research than distribution.<br /><br />### B. To personalize all aspects of the sale<br />Personalization is more related to marketing and sales strategies rather than the distribution process. Fulfillment centers are not primarily used for personalizing sales.<br /><br />### C. To ship goods to customers at a lower cost<br />This is a key reason for using a fulfillment center. Fulfillment centers often have economies of scale, allowing them to ship goods at a lower cost than a small toy company could achieve on its own.<br /><br />### D. To have better product inventory management<br />Fulfillment centers specialize in managing inventory efficiently. They can store, manage, and fulfill orders for a company, which can be particularly beneficial for a small toy company that may not have the resources or expertise to manage inventory effectively on its own.<br /><br />## Step 3<br />Based on the analysis, the two main reasons for a small toy company to select a fulfillment center for product distribution are to ship goods to customers at a lower cost and to have better product inventory management.