Match the following terms with their definitions. Column A 1. __ Amount of money requested or exchanged for a 2 __ Divides a market by the relationships between product. customers and the good or service. 3. __ Motivator or change factor that comes from within the business itself. 4. __ customers in order to achieve profit goals. Approach to business that focuses on satisfying 5. __ B2C purchase that involves a great deal of research and planning. 6. __ Anything that can be bought or sold. 7. __ B2C purchase made quickly and with little thought. 8. __ place, and promotion. Strategy for using the elements of product, price, 9. __ Includes the activities involved in getting goods and services to customers. 10. __ Detailed description of the typical consumer in a market segment. 11. __ Marketing to a larger group of people who might buy a product. 12. __ Process of communicating with potential customers in an effort to influence their buying behavior. 13. __ Motivator or change factor from those outside the company. 14. __ Influence that makes each individual unique 15. __ Dividing the market of potential customers by their personal statistics. Column B a. demographic segmentation b. external influence c. product d. Internal influence e. marketing concept f. promotion g. behavioral segmentation h. personal influence 1. mass marketing 1. price k. customer profile 1. marketing mix m. routine buying decision n. place o. extensive buying decision