A product may be amazing, but unless consumers are __ and __ to purchase it, it's not in demand. Select all correct options wishing willing planning able

## Step 1<br />The problem is a fill-in-the-blank question that tests the understanding of consumer behavior in economics. The sentence is about the demand for a product. The demand for a product is determined by the willingness and ability of consumers to purchase it.<br /><br />## Step 2<br />The options given are 'wishing', 'willing', 'planning', and 'able'. Among these options, 'willing' and 'able' are the correct choices because they align with the economic definition of demand.<br /><br />## Step 3<br />'Willing' refers to the desire or intention of consumers to purchase a product. 'Able' refers to the financial capacity of consumers to purchase a product. Both of these factors are crucial in determining the demand for a product.<br /><br />## Step 4<br />The options 'wishing' and 'planning' do not align with the economic definition of demand. 'Wishing' refers to a desire or hope, which does not necessarily translate into action. 'Planning' refers to the act of making a plan, which does not necessarily mean that the consumer will actually purchase the product.