1.Jon's company acquired 2,000 new customers last year.He spent 10,000 in marketing costs and 6,000 in sales costs. What was Jon's CAC? 2 Marketing and Sales 2.2 Analyze aspects of processes 2.2.A Analyze custo costs and retentior a. __ 2.Erin owns an ice cream shop. She spent 5,000 in marketing expenses and 2,000 in sales costs last year. She obtained 700 new customers. What was Erin's CAC? a. __ 3. Sarah runs a large toy store. Last year they acquired 5,000 new customers. Her company spe marketing costs and 15,000 in sales costs. What was Sarah's CAC? a. __

1. Jon's CAC (Customer Acquisition Cost) can be calculated by dividing the total marketing and sales costs by the number of new customers acquired. In this case, Jon's CAC would be $\$10,000 + \$6,000 = \$16,000$ divided by 2,000 new customers, which equals $\$8$ per customer.<br /><br />2. Erin's CAC can be calculated in the same way. Her CAC would be $\$5,000 + \$2,000 = \$7,000$ divided by 700 new customers, which equals approximately $\$10$ per customer.<br /><br />3. Sarah's CAC can be calculated in the same way. Her CAC would$15,000 + \$15,000 = \$30,000$ divided by 5,000 new customers, which equals $\$6$ per customer.