Fill-in-the -Blanks Instructions: While watching Domain 2 Lesson 2, fill in the missing words according to the info instructor.(References are found in the brackets.] 1. A marketing method that uses customized newsletters to engage with customers is __ Platforms and Marketing Methods] 2. A marketing method that uses ads on a website within a search engine is __ [Marketing Platforms and Marketing Methods] 3. The four segments of sales data are __ geographical, demogra Reactions and Sales Data] 4. __ data provides information about a customer's age, gen and Sales Data] 5. Investors use __ to determine t [Customer Acquisition and Retention Costs] 6. The formula used to determine customer acquisition costs is __ divided by the number of new customers for the period. [Customer Acquisitic 7. It is more __ to keep current customers tha Acquisition and Retention Costs] Customer retention rates are found by __ the nun period from the number of customers at the end of a period, then dividin start of the period and multiplying by 100. [Customer Acquisition and Ret 9.An __ provides an overview of the ma 10.The four P's of the marketing mix are product, price place, and __

## Step 1<br />The first blank refers to a marketing method that uses customized newsletters to engage with customers. This is known as Email Marketing.<br /><br />## Step 2<br />The second blank refers to a marketing method that uses website within a search engine. This is known as Search Engine Marketing.<br /><br />## Step 3<br />The third blank refers to the four segments of sales data. These are geographical, demographic, psychographic, and behavioral.<br /><br />## Step 4<br />The fourth blank refers to the type of data that provides information about a customer's age, gender, and income. This is known as Demographic data.<br /><br />## Step 5<br />The fifth blank refers to what investors use to determine the value of a company. This is known as Financial ratios.<br /><br />## Step 6<br />The sixth blank refers to the formula used to determine customer acquisition costs. This is known as Total sales costs divided by the number of new customers for the period.<br /><br />## Step 7<br />The seventh blank refers to the statement that it is more cost-effective to keep current customers than to acquire new ones. This is known as Cost-effective.<br /><br />## Step 8<br />The eighth blank refers to the formula used to calculate customer retention rates. This is known as (Number of customers at the end of the period - Number of customers at the start of the period) divided by the number of customers at the start of the period, then multiplied by 100.<br /><br />## Step 9<br />The ninth blank refers to a document that provides an overview of the marketing mix. This is known as A marketing plan.<br /><br />## Step 10<br />The tenth blank refers to the four P's of the marketing mix. These are product, price, place, and promotion.