31. How does the advertisement above build credibility-or the ETHOS of the business? They tell the audience the cabinets are beautiful They remind the audience that they are an established local business They assert that if you buy the cabinets, you will have the best looking cabinets None of the above

The question is asking how the advertisement builds credibility or ethos for the business. Ethos is a rhetorical appeal to credibility or trust. In the context of an advertisement, ethos can be established by demonstrating the reliability, authority, or expertise of the business. Among the given options, the one that best represents an appeal to ethos is the reminder that the business is an established local business. This statement implies that the business has been around for a while and is therefore trustworthy and reliable. The other options focus more on the product's appearance rather than the credibility of the business itself.