What is the main advantage of using direct distribution over fulfillment services? A Minimal storage costs B. Fewer barriers to customer relationships C. Established distribution system D Brand recognition

The main advantage of using direct distribution over fulfillment services is B. Fewer barriers to customer relationships.<br /><br />Direct distribution allows a company to have more control over its customer relationships and interactions. By selling directly to customers, the company can build stronger relationships with them, gather valuable feedback, and better understand their needs and preferences. This can lead to increased customer loyalty and satisfaction, ultimately driving sales and growth for the company.<br /><br />Option A, minimal storage costs, is not necessarily an advantage of direct distribution. While direct distribution may reduce the need for storage facilities, it can also require additional resources and infrastructure to manage inventory and fulfill orders.<br /><br />Option C, established distribution system, is not an advantage of direct distribution. In fact, direct distribution often requires the establishment of a new distribution system, as the company takes on the responsibility of managing the logistics of selling and delivering its products directly to customers.<br /><br />Option D, brand recognition, is not an advantage of direct distribution. While direct distribution can help a company build stronger relationships with customers, it does not necessarily lead to increased brand recognition. Brand recognition is typically built through marketing and advertising efforts, rather than through direct distribution.