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During late summer, Nordstrom department store offers fall and winter clothing at a discounted price for a short period of time. After that time, the price goes up and is not reduced again until the end-of-season clearance.This is an example of prestige pricing promotional pricing price lining multiple-unit pricing

Problemas

During late summer, Nordstrom department store offers fall and winter clothing at a discounted price for a short period of time. After that time, the price
goes up and is not reduced again until the end-of-season clearance.This is an example of
prestige pricing
promotional pricing
price lining
multiple-unit pricing

During late summer, Nordstrom department store offers fall and winter clothing at a discounted price for a short period of time. After that time, the price goes up and is not reduced again until the end-of-season clearance.This is an example of prestige pricing promotional pricing price lining multiple-unit pricing

Solución

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Eduardoprofessionell · Tutor durante 6 años
expert verifiedVerificación de expertos
4.3 (398 votos)

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B. Promotional pricing

Explicar

## Step 1<br />The problem presents a scenario where Nordstrom department store offers fall and winter clothing at a discounted price for a short period of time. After that time, the price goes up and is not reduced again until the end-of-season clearance. We are asked to identify the pricing strategy that Nordstrom is using.<br /><br />## Step 2<br />Let's analyze each of the given options:<br /><br />### Prestige pricing<br />This is a pricing strategy where a company sets a high price to give the product a prestigious image. This doesn't match the scenario described in the problem.<br /><br />### Promotional pricing<br />This is a pricing strategy where a company offers a product at a lower price for a limited time to stimulate demand and increase sales. This seems to match the scenario described in the problem.<br /><br />### Price lining<br />This is a pricing strategy where a company sets a fixed price for a product, regardless of the cost of production. This doesn't match the scenario described in the problem.<br /><br />### Multiple-unit pricing<br />This is a pricing strategy where a company offers a product at a lower price when bought in bulk. This doesn't match the scenario described in the problem.<br /><br />## Step 3<br />Based on the analysis, the pricing strategy that Nordstrom is using is promotional pricing.
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