Product Reading Quiz QUESTION 2 of 10: __ is the measure of how popular a product is. C a) Marketability b) Profitability c) Popularity d) Consumability

## Step 1<br />The question is asking for the term that measures how popular a product is. The options provided are Marketability, Profitability, Popularity, and Consumability.<br /><br />## Step 2<br />Marketability refers to the ability of a product to be marketed successfully. It doesn't directly measure the popularity of a product.<br /><br />## Step 3<br />Profitability refers to the ability of a product to generate profit. It doesn't directly measure the popularity of a product.<br /><br />## Step 4<br />Popularity refers to the extent to which a product is liked or admired by many people. This term directly measures the popularity of a product.<br /><br />## Step 5<br />Consumability refers to the ability of a product to be consumed or used. It doesn't directly measure the popularity of a product.