Question 1-18 Mobile marketing is Promotional activity for delivery to handheld devices. Is used to pinpoint where people are located to send advertisements. Is used only for cell phones. None of the above.

The correct answer is: Promotional activity for delivery to handheld devices.<br /><br />Mobile marketing refers to the practice of delivering promotional content and advertisements to mobile devices such as smartphones, tablets, and other handheld devices. It involves the use of various channels and techniques to reach consumers through their mobile devices, including SMS, mobile apps, mobile websites, and mobile advertising.