What is user-generated content (UGC)? Original, brand-specific content created by customers and published on social media or other channels Content that is available for all social media users to use. Any social media content available to the public online. None of these options.

The correct answer is: Original, brand-specific content created by customers and published on social media or other channels.<br /><br />User-generated content (UGC) refers to content that is created and shared by users or customers, rather than the brand or company itself. This content is typically original and specific to the brand, and is published on social media platforms or other channels. UGC can include customer reviews, ratings, photos, videos, and other forms of content that are created and shared by customers about a brand or product. This type of content is valuable for brands as it provides social proof and can help build trust and credibility with potential customers.