Market Research Reading Quiz QUESTION 6 of 10 Which is NOT a use for market research? C a) Identifying what services customers want b) Deciding what merchandise to sell c) Determining tax deductions d) Forecasting sales

## Step 1<br />Market research is a process that involves gathering, analyzing, and interpreting information about a market, including information about potential and existing customers and competitors. The main goal of market research is to understand the market and make informed business decisions.<br /><br />## Step 2<br />Option a) "Identifying what services customers want" is a use for market research. By understanding the needs and wants of customers, businesses can tailor their services to meet those needs.<br /><br />## Step 3<br />Option b) "Deciding what merchandise to sell" is also a use for market research. By analyzing market trends and customer preferences, businesses can decide which products to sell.<br /><br />## Step 4<br />Option d) "Forecasting sales" is another use for market research. By analyzing past sales data and market trends, businesses can predict future sales.<br /><br />## Step 5<br />Option c) "Determining tax deductions" is not a use for market research. Tax deductions are determined by tax laws and regulations, not by market research.