22. A target market is a specific group of customers a company wants to sell to. True False

## Step 1<br />The term "target market" refers to a specific group of customers that a company has identified as the primary audience for its products or services. This group is the most likely to be interested in the company's offerings and is therefore the focus of the company's marketing efforts.<br />## Step 2<br />The company tailors its marketing strategies and product offerings to meet the needs and preferences of this target market. This is done to maximize the effectiveness of the marketing efforts and to ensure that the products or services offered are most appealing to the target market.<br />## Step 3<br />Given this definition, the statement "A target market is a specific group of customers a company wants to sell to" is indeed true.