__ is the process of planning and executing the conception pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives Marketing Sales Exchange Advertising Production

The correct answer is: Marketing<br /><br />Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It involves identifying the needs and wants of customers and developing strategies to meet those needs through various marketing activities such as advertising, sales, and distribution.