Match the vocabulary word with the correct definition. NOTE: To complete this question without using the drag-and-drop feature, first click on a single answer choice from the answer choice box, then click in the response container you wish to answer. This will "drop" the answer choice into the response container. To complete this question while utilizing a screen reader, use the Tab key to navigate to an answer choice. Answer choices can be selected and inserted using the Enter key, Spacebar, left mouse button or touchpad. Using any of these keys, select your answer choice. Use the up and down arrow keys to navigate to the response container you wish to place the selected answer into. Press the key again to "drop" the answer choice into the response container.

## Step 1: Understand the descriptions provided in the left column<br />### Each description in the left column corresponds to a specific marketing term or concept. The goal is to match these descriptions with the correct terms from the answer choices.<br /><br />## Step 2: Analyze each description and match it with the appropriate term<br />### Let's go through each description one by one and determine the best match:<br /><br />1. **"refers to the decisions and processes used to create a 'product mix'"** <br /> - This description relates to the strategic planning of products, which is commonly referred to as **Product Planning**.<br /><br />2. **"creates a specific image for a product or company; helps to position a product within a given market"** <br /> - This description focuses on creating a distinct identity and positioning, which aligns with **Branding**.<br /><br />3. **"provides critical product information"** <br /> - Providing essential details about a product is typically done through **Labeling**.<br /><br />4. **"name, term or symbol used to identify related products"** <br /> - A name, term, or symbol that identifies related products is known as a **Brand Name**.<br /><br />5. **"allows businesses to create new marketing opportunities; helps to evaluate the success or failure of current products"** <br /> - This description refers to the broader strategy of managing products, which falls under **Product Plan**.<br /><br />## Step 3: Match the terms to the empty boxes<br />### Based on the analysis above, the matches are as follows:<br />1. Product Planning <br />2. Branding <br />3. Labeling <br />4. Brand Name <br />5. Product Plan