Question 2 of 20 A specific group of customers that is most likely to buy a certain product or service and where marketing efforts are aimed in order to reach and con Select on answer from the options below. A a demogrophic segment B a geographic segment C a behavioral segment D a target market

## Step 1<br />The problem is asking us to identify the term that best describes a specific group of customers who are most likely to buy a certain product or service, and where marketing efforts are aimed in order to reach and convert. <br /><br />## Step 2<br />Let's analyze each option:<br />- A demographic segment refers to a group of people who share similar demographic characteristics such as age, gender, income, etc.<br />- A geographic segment refers to a group of people who live in a specific geographic area.<br />- A behavioral segment refers to a group of people who exhibit similar behaviors, such as buying habits.<br />- A target market is a specific group of customers that a company has decided to aim its marketing efforts towards.<br /><br />## Step 3<br />Based on the definitions, the term that best fits the description given in the problem is 'a target market'. This is because a target market is a specific group of customers that a company has decided to aim its marketing efforts towards.