Question 4 (3 points) Exit Ticket Matching Column A 1. __ Contrast trade promotions and consumer sales promotions. 2 __ Contrast contests, sweepstakes, special offers, and rebates. 3. __ Explain why a business would want product placement in entertainment media. Column B a. Trade promotions are sales promotion activities designed to gain manufacturers.wholesalers', and retallers' support for a product. Examples include promotional allowances, cooperative advertising. slotting allowances, sales force promotions, buying allowances, trade shows, and conventions. Consumer sales promotion activities are designed to encourage individual customers to buy a product. Examples include cross-selling, coupons, premiums, incentries samples, sponsorship, product placement, loyalty marketing programs, and point-of-purchase displays. b. Product placement allows viewers to see the product used or hear it discussed in an actual situation in an entertainment medium potentially wewed by millions. Because technology allows viewers to skip over paid TV advertisements or leave the area when ads are playing, product placement ensures that the product will at least be seen. c. Contests and sweepstakes are different types of games. Contests require participants to demonstrate a skill; sweepstakes are games of chance. Special offers and rebates are discounts offered by manufacturers to customers who purchase a product or service during a given time period.