Problemas
Which element of a marketing plan provides a synopsis of details to be outlined later in the plan? 0000 Marketing Mix Situation Analysis Delivery Plan Executive Summary/Business Description
Solución
Marisolprofessionell · Tutor durante 6 años
Verificación de expertos
4.4 (150 votos)
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The correct answer is 'Executive Summary/Business Description'.
Explicar
## Step 1<br />The question asks us to identify the element of a marketing plan that provides a synopsis of details to be outlined later in the plan. The options provided are: Marketing Mix, Situation Analysis, Delivery Plan, and Executive Summary/Business Description.<br /><br />## Step 2<br />The Marketing Mix, Situation Analysis, and Delivery Plan are all important components of a marketing plan, but they do not provide a synopsis of the details to be outlined later in the plan.<br /><br />## Step 3<br />The Marketing Mix refers to the set of actions a company uses to promote its brand or product in the market. This includes the 4Ps: Product, Price, Place, and Promotion.<br /><br />## Step 4<br />The Situation Analysis is a process of gathering and analyzing information about the market, competitors, and other factors that can affect the success of the marketing plan.<br /><br />## Step 5<br />The Delivery Plan outlines how the product or service will be delivered to the customers.<br /><br />## Step 6<br />The Executive Summary/Business Description, on the other hand, provides a brief overview of the marketing plan. It outlines the main points of the plan and provides a synopsis of the details to be outlined later in the plan.
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