13. In design, there are two types of balance: __ and __ [Design Terms] 14. The visual identity of any company requires __ of its design. [Design Terms]

13. In design, there are two types of balance: symmetrical and asymmetrical. Symmetrical balance, also known as formal balance, occurs when elements are arranged evenly around a central axis, creating a mirror image effect. Asymmetrical balance, also known as informal balance, occurs when elements are not evenly distributed but still achieve a sense of equilibrium through contrast, color, size, or shape.<br /><br />14. The visual identity of any company requires consistency of its design. Consistency in design elements such as color, typography, and layout helps create a cohesive and recognizable brand image. This consistency ensures that the company's visual identity remains strong and memorable across various platforms and marketing materials.