strategies and allocate resources effectively. The CAC can be calculated by dividing the total costs associated with acquiring new customers (including marketing expenses, promotions, and sales costs) by the number of new customers acquired during a specific period. A lower CAC indicates a more efficient acquisition process, while a higher CAC might suggest the need for strategy adjustments. Fill in the Blank:Fill in the blank with the correct words. 1. Customer acquisition cost helps businesses understand how much they __ to gain a new customer. 2. The formula for calculating CAC is __ the total acquisition costs by the number of new customers. 3. A higher CAC might suggest that a business needs to __ its marketing strateg 4. Lowering CAC can result from more efficient __ strategies. 5. CAC includes costs like marketing expenses promotions, and __ costs. ord bank: allocate dividing spend