3. If a company has a high CAC what might this indicate? A) Their products are too expensive B) Their marketing strategies are very effective C) They are spending too much on acquiring customers D) They have a large customer base 4. Which of the following is NOT typically included in CAC? A) Marketing expenses B) Sales costs C) Employee training costs D) Promotions 5. How can a company lower its CAC? A) By increasing product prices B) By improving the efficiency of its marketing strategies C) By reducing the quality of its products D) By hiring more salespeople