Why is it important for consumers to be aware of marketing tactics?

It is important for consumers to be aware of marketing tactics because they can help them make informed decisions when purchasing products or services. By understanding the tactics used by marketers, consumers can identify potential biases or exaggerations in advertising and avoid making impulsive or uninformed purchases. Additionally, being aware of marketing tactics can help consumers recognize when they are being manipulated or misled, allowing them to protect their rights and seek compensation if necessary. Overall, being aware of marketing tactics empowers consumers to be more critical and discerning in their purchasing decisions, leading to better outcomes for their finances and well-being.