Joseph is a salesperson helping Claire. He observes her looking around the store, listens when she tells him what she is looking for, and then asks her questions. Which step in the sales process is he performing? Presenting the product Repairing for the sale Overcoming objections Determining needs

Joseph is performing the step of "Determining needs" in the sales process. By observing Claire, listening to her, and asking questions, he is trying to understand what she specifically needs or is looking for in the store. This step is crucial as it helps the salesperson tailor their approach to meet the customer's needs effectively.