toothpaste commerciol shows ws a dentist saying, "I recommend this brand to all my patients." What technique is being used? Testimonial Celebrity endorsement Fear tactic Emotional Appeal

## Step 1<br />The problem presents a scenario where a dentist is recommending a brand of toothpaste to all his patients. The dentist's endorsement is based on his professional experience and knowledge, which adds credibility to the product.<br /><br />## Step 2<br />This technique of using a person's opinion, especially a respected or authoritative figure, to endorse a product is known as a testimonial. The dentist's endorsement is a form of testimonial because it is based on his professional experience and knowledge.<br /><br />## Step 3<br />The other options, such as celebrity endorsement, fear tactic, and emotional appeal, do not apply in this case. Celebrity endorsement involves a famous person endorsing a product, fear tactic involves using fear to persuade, and emotional appeal involves using emotions to persuade.