Step 3: Analysis and Application Answer the following questions in a short response 3-4 sentences): 1. Which element of the promotional mix do you think is most effective in sports or entertainment marketing , and why? 2. How do teams, brands or athletes/celebrities integrate multiple elements of the promotional mix for maximum impact?

1. In sports or entertainment marketing, I believe that public relations is the most effective element of the promotional mix. This is because public relations allows for the creation of a positive image and reputation for the sports team or entertainment brand, which can lead to increased fan engagement and loyalty. Additionally, public relations efforts can help to foster relationships with the media and other influential parties, which can lead to increased exposure and reach for the sports team or entertainment brand.<br /><br />2. Teams, brands, or athletes/celebrities can integrate multiple elements of the promotional mix for maximum impact by using a combination of advertising, sales promotions, personal selling, and public relations. For example, a sports team may use advertising to promote their games and events, while also using sales promotions such as discounts or special offers to encourage fans to attend. Personal selling can be used to engage with fans on a more personal level, while public relations efforts can help to build a positive image and reputation for the team. By using a combination of these elements, teams, brands, or athletes/celebrities can create a comprehensive and effective promotional strategy that reaches a wide audience and maximizes impact.