The __ is the belief that the firm should dedicate all of its planning. policies operations, and efforts to the satisfaction of the customer. exchange relationship total exchange concept market mission statement marketing concept market approach

## Step 1<br />The problem is asking us to identify the term that best describes the belief that a firm should dedicate all of its planning, policies, operations, and efforts to the satisfaction of the customer. <br /><br />## Step 2<br />The term that best fits this description is the "marketing concept". The marketing concept is a business philosophy that holds key to achieving organizational goals consists in the company being more effective than competitors in creating, delivering, and communicating customer value to its chosen target customers. <br /><br />## Step 3<br />The marketing concept is different from other business concepts such as the exchange relationship, total exchange concept, market mission statement, and market approach. These concepts focus on different aspects of business, such as the relationship between the company and the customer, the overall mission of the company, and the approach to the market.