What is the first step in forming a product/market fit hypothesis? A. Create a product prototype B. Determine who the target customer is. C. Establish a distribution system. D. Determine who the competition is

The correct answer is B. Determine who the target customer is.<br /><br />The first step in forming a product/market fit hypothesis is to determine who the target customer is. This involves identifying the specific group of people who are most likely to benefit from the product or service being offered. By understanding the target customer's needs, preferences, and pain points, a company can better tailor its product or service to meet those needs and create a strong fit between the product and the market.